Privacy Policy for Smiths Fitted Wardrobes (fittedwardrobes.com)

This Privacy Policy describes how Smiths Fitted Wardrobes (“we,” “us,” or “our”) collects, uses, and shares your personal information when you contact us via our website (fittedwardrobes.com) contact form, interact with our Facebook or Instagram presence, including through lead generation ads, or contact us via WhatsApp or Google Ads. We are committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation

(GDPR) and the Data Protection Act 2018. We are based in the UK.

1. Information We Collect:

We collect different types of information depending on how you interact with us:

• Website Contact Form: When you submit a contact form through our website, we collect the information you provide, which may include your name, email address, phone number, address, project details, and any other information you choose to share.
• Facebook & Instagram Lead Ads: When you submit a lead generation form through a Facebook or Instagram ad, we collect the information you provide, which may include your name, email address, phone number, address, project details, and any other information you choose to share.
• Facebook & Instagram Interactions: When you interact with our Facebook or Instagram pages, such as liking, commenting, or sharing our posts, Facebook/Instagram may provide us with certain information about you, depending on your privacy settings on those platforms. We only collect information you actively provide to us via lead ads or direct messages.
• WhatsApp: When you contact us via WhatsApp, we collect the information you provide during the conversation, which may include your name, phone number, and any other information you choose to share.
• Google Ads: When you interact with our Google Ads, Google may provide us with certain information, such as which ad you clicked on and your general location. If you fill out a form linked from a Google Ad, we collect the information you provide in that form.

2. How We Use Your Information:

We use your information for the following purposes:

• Responding to Inquiries: We use your information to respond to your inquiries submitted through our website contact form, Facebook/Instagram lead ads, WhatsApp, or Google Ads, provide quotes, and discuss your project requirements.
• Providing Our Services: If you become a customer, we will use the information you provided initially to manage your project, communicate with you, and potentially fulfill orders.
• Marketing and Communication: With your explicit consent (where required under GDPR), we may use your information to send you marketing communications about our products, services, and promotions. You can opt out of these communications at any time by contacting us or clicking the unsubscribe link in our emails (where applicable). We will only use information from contact forms, WhatsApp, or Google Ads for marketing if you specifically agree to this. 
  
   
• Legal Compliance: We may use your information to comply with applicable laws and regulations.
• Facebook/Instagram Lead Ads: Information collected through Facebook/Instagram lead ads is used solely to contact you regarding your inquiry about our fitted wardrobes, provide quotes, and potentially manage your project if you become a customer. We do not use this data for any other marketing purposes without your explicit consent.
• WhatsApp: Information collected through WhatsApp is used to communicate with you about your inquiry, provide quotes, and potentially manage your project if you become a customer. We will only use WhatsApp for marketing with your explicit consent.
• Google Ads: Information collected through Google Ads (such as form submissions) is used to respond to your inquiries and provide quotes. We will only use this information for marketing with your explicit consent.

3. Sharing Your Information:

We may share your information with the following third parties:

• Service Providers: We may share your information with third-party service providers who help us with email marketing (if you have consented), customer relationship management, cloud storage, and other services necessary to run our business. These providers are contractually obligated to protect your information and only use it for the purposes we specify. We ensure they are GDPR compliant.   
  
   
• Legal Authorities: We may disclose your information to legal authorities if required by law or legal process.
• Facebook/Instagram (Lead Ads): Information collected through Facebook/Instagram lead ads is shared with Facebook/Instagram for the purpose of running the ad campaign and providing us with the leads. Their use of your data is governed by Facebook/Instagram’s privacy policy. We have data processing agreements in place with Facebook/Instagram as required by GDPR.
• WhatsApp: We may use WhatsApp Business and therefore your data will be subject to their terms and privacy policy.
• Google (Ads): Information collected through Google Ads is shared with Google for the purpose of running the ad campaign and providing us with the leads. Their use of your data is governed by Google’s privacy policy. We have data processing agreements in place with Google as required by GDPR.

4. Your Rights (GDPR):

As a resident of the UK, you have certain rights regarding your personal information, including:

• Access: You have the right to access the personal information we hold about you.   
  
   
• Rectification: You have the right to correct any inaccurate or incomplete personal information we hold about you.
• Erasure (“Right to be Forgotten”): You have the right to request that we delete your personal information under certain circumstances.   
  
   
• Restriction of Processing: You have the right to restrict the processing of your personal information under certain circumstances.   
  
   
• Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.   
• Objection: You have the right to object to the processing of your personal information for direct marketing purposes.   
• Withdrawal of Consent: If we have collected your information based on your consent, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us using the contact information below.   

5. Data Retention:

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including responding to your inquiries, providing our services, complying with legal obligations, and resolving disputes. We regularly review our data retention policies to ensure compliance with GDPR.   

6. Children’s Privacy:

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.   

7. Changes to this Privacy Policy:

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Effective Date.”   

8. Contact Us:

If you have any questions about this Privacy Policy, please contact us.

Consent for WhatsApp Communication

By submitting your information through our website or any of our social media advertisements (including but not limited to Facebook, Instagram, and other platforms), you acknowledge and agree that we may process your personal data, including your name, phone number, and any other details provided, in accordance with our Privacy Policy.

Additionally, you consent to receiving communications from us via WhatsApp at the phone number you have provided. These messages may include responses to your inquiries, relevant information, customer support, as well as updates on new products, promotions, and exclusive discounts.

If you wish to withdraw your consent for WhatsApp communication at any time, you can do so by replying with “STOP” on WhatsApp or by contacting us at [your contact email].